As the timeframe
for the launch of new gTLD’s draws closer it is great to see more mainstream publications covering the
domain namespace. After all, those of us in the industry exist within a bit of a fishbowl, yet for the new
gTLD’s to truly be successful mainstream business and consumer
awareness is most important. According to The New Yorker,
Suddenly reorganizing the way we navigate the web with new strings like .guru, .club, or .google might seem frivolous or strange, but entities like ICANN and its stakeholders insist that they will make the Web more intuitive and user-friendly…
We of course agree about the opportunity to improve the web with
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more relevant names, and we are pleased to see .CLUB mentioned as an example. Verticalized generic TLD’s like .CLUB can give companies and individuals that missed the boat on getting the right .com a second chance and the opportunity get a name that can actually offer more meaning (and thus potential marketing value) than a plain old .com or .biz. Names like book.club and poker.club immediately tell you that the web site reflects people coming together around shared interests and passions.